Constantly fulfilling its mission to 'create clothing with colour, fun and entertainment'. Joules is one of the quirkiest, cleverest and most unique brands on the market. Ken Varey Outdoor World is proud to include many stunning pieces of Joules clothing in our product portfolio, with new items being added all the time.
Established in 1977 by Ian Joule as Joule & Son, the company remained in the hands of the family when son Tom took over the business in 1989. Joule & Son originally sold their branded clothes and accessories at country and equestrian shows but Tom saw a gap in the wider market for the company's unique, colourful style. As an experiment, he had 100 pairs of pink wellington boots manufactured: the boots were an instant hit, selling out immediately and firmly establishing Joules as a force to be reckoned with.
Here are three items from the brand new range of Joules clothing now available at Ken Varey Outdoor World.
With its super-light weight and slim style, the Minx gilet is perfect for layering up though will be perfect for wearing on its own when the weather improves. Quilting stitch detail adds textural excitement and there are five gorgeous colour choices on offer: Fuchsia, Blue, Navy, Green and the truly stunning Winter White.
There are still many more chilly days to come as we slowly leave the winter behind and move into spring. The Caldecott is one of Joules' warmest coats, enhanced in both practicality and aesthetics with a high, faux-fur lined collar and hood, both of which can be detached as you wish to create different looks as the season progresses. Rendered in Marine Navy blue and finished with brass poppers, this truly is an extra-special coat.
The saddle bag has for many years been a staple accessory for hunters and anglers but has been brought firmly into the 21st century by Joules. A hand-drawn floral print works perfectly with the neutral navy colouration and its hardwearing canvas construction will truly allow you to shop till you drop!
Discover more Joules clothing on our website!